Web and Online Training (e-commerce) July 2016

05/18/2016 e-commerce, ecommerce, Economic Development, PSC / Link Wisconsin, Wisconsin by j.smith

Are you a small- or mid-sized business owner or employee in Vernon or Crawford County? Do you know it’s time to take a look at how you use online tools like websites, social media, or online marketing to build your business or support your bottom line, but you’re not sure how to start? Are you already online but not sure how to improve or measure your efforts?

This series of hands-on workshops for small- and mid-size business owners and employees is designed to get you going on popular platforms including: Wix and WordPress websites, advertising on Facebook, and building your customer base through email marketing (MailChimp platform) within a relatively short period of time. Curious about how to use LinkedIn to build your business, or how to boost your search engine ranking? We cover that, too! (See below for more workshop descriptions and to register.)

Our trainers will take you from the beginning (how to select a platform and sign up) right on through how to set your tools up, measure their impact, and best practices for using the tools you choose. Best of all? There is no charge for these workshops to get your business up and running online.

These web and online (e-commerce) classes are intended for beginners in small- mid-sized companies, start-ups or solo entrepreneurs, both product and service companies. Pick a session or two and get started today!

**If you have questions about any of the course offerings or the project, please contact Jennifer Smith, UW-Extension 608-890-4255**

 Dates:

  • Wednesday, July 13 2016 (Viroqua Middle School)–workshops repeat through the day/evening. RSVP for more details!
  • Thursday, July 14, 2016 (Prairie du Chien, Crawford County Building)–workshops repeat through the day/evening. RSVP for more details!

Note: You will be sent more information on the classes after you register if you provide an email

–Space is limited–

REGISTER to save your spot!  goo.gl/LLCVxB

Workshop descriptions:

Wix website 101: This session is designed for those interested in or just beginning to use Wix to build their website.
Workshops offered: 8.30-10AM, 3.45-5.45PM both days

In this 120-minute hands-on session you will learn:

  • Pros and Cons of Wix as a website platform
  • How to sign up and which package to select
  • Distinct features and benefits of Wix website platform
  • How to configure your Wix website
  • Getting started: Using the editor tools and adding features to your site
  • Best practices in setting up your site
  • How to measure your progress

REGISTER to save your spot!  goo.gl/LLCVxB

WordPress website 101: This session is designed for those interested in or just beginning to use WordPress to build their website.
Workshops offered: 8.30-10AM, 3.45-5.45PM both days

In this 120-minute hands-on session you will learn:

  • Setting up and logging in to a WordPress account
  • Finding your way around the WordPress dashboard
  • Distinct features and benefits of WordPress website platform
  • How to create pages, posts, and use multi-media in WordPress
  • How to monitor and respond to comments
  • Using plug-ins in WordPress

REGISTER to save your spot! goo.gl/LLCVxB

Wix website 102: This session is designed for those interested in or just beginning to use Wix to build their website. Builds on Wix 101 session, or can be taken independently.
Workshops offered: 10.45AM-12.45PM, 6.30-8.30PM both days

In this 120-minute hands-on session you will learn:

  • How to monitor Search Engine Optimization (SEO) for your site—your “findability”
  • How to set up Google Analytics to measure your site’s performance
  • More about using Google Analytics Plug-ins and Apps
  • More about using SEO plug ins/apps
  • Basic security/monitoring for your website
  • How using these tools works for your business

REGISTER to save your spot! goo.gl/LLCVxB

 

WordPress website 102: This session is designed for those interested in or just beginning to use WordPress to build their website. Builds on WordPress 101 session, or can be taken independently.
Workshops offered: 10.45AM-12.45PM, 6.30-8.30PM both days

 

In this 120-minute hands-on session you will learn:

  • How to monitor Search Engine Optimization (SEO) for your site—your “findability”
  • How to set up Google Analytics to measure your site’s performance
  • More about using Google Analytics Plug-ins and Apps
  • More about using SEO plug ins/apps
  • Basic security/monitoring for your website
  • How using these tools works for your business

REGISTER to save your spot! goo.gl/LLCVxB

Email Marketing 101: Using MailChimp to build your customer base: This session is designed for those interested in learning more about email marketing and hands-on instruction on set up and use of MailChimp, a free email marketing tool.

Workshop offered: 1.30-3.30PM both days

 

In this 120-minute hands-on session you will learn:

  • How email marketing can help build your customer base and drive customer engagement
  • How to set up your MailChimp account
  • How to create an email list
  • How to build and send your email news
  • How to measure your e-news customer engagement

REGISTER to save your spot! goo.gl/LLCVxB

Facebook and Online Advertising 101: This session is designed for those advertising online or thinking about using Facebook and other online tools for business promotion.

Workshop offered: 1.30-3.30PM both days

 

In this 120-minute session you will learn:

  • How to decide if Facebook advertising is right for your business
  • Content mix: best practices
  • What are post boosts, and how are they different from ads?
  • How to test your ads
  • Budgeting for Facebook advertising
  • Defining a campaign
  • Measuring your ad success: administration/monitoring

REGISTER to save your spot! goo.gl/LLCVxB

LinkedIn 101: In this 60-minute session you will learn the fundamentals of a LinkedIn profile, and a few tips, tricks and best practices for your individual or company profile page. This session is designed for those who have a basic profile and want to make it shine, or those who are looking to develop a personal or company profile.

Workshops offered: 9-10AM, 2-3PM, 7-8PM both days

REGISTER to save your spot! goo.gl/LLCVxB

SEO 101: In this 60-minute session you will learn the basic premise of Search Engine Optimization (or, how to increase your online “findability”) and three things you can do right now to help boost your search engine rankings. This session is designed for those new to the idea of SEO who want to learn the fundamentals of web and social media tactics to help boost their search engine rank.

Workshops offered: 11.30AM-12.30PM, 4-5PM both days

REGISTER to save your spot! goo.gl/LLCVxB

These sessions are sponsored by the PSC-W and hosted by the UW-Extension Broadband & E-Commerce Education Center in partnership with the Vernon Communications Cooperative and UW-Extension Crawford County.

If you have questions about any of the course offerings or the project, please contact Jennifer Smith, UW-Extension 608-890-4255

Trainers for these sessions:

Jennifer Smith photoJennifer Smith, project manager: UW-Extension Broadband & E-Commerce Education Center
j.smith@uwex.edu | Twitter @WI_Broadband |608-890-4255 | http://dev-broadband.pantheonsite.io

Jennifer has been working in communications and web development, programming, technology training and integration since 1994. She has helped business, government, nonprofit and educational sectors build and integrate online tools and platforms to enhance process effectiveness, profitability and online presence. Jennifer has also been an active trainer, speaker, and consultant on using social media for strategic, multiplatform PR, marketing, and outreach campaigns at the local, regional, state and national levels since the mid-2000s. She has a Bachelor of Arts, a technical degree in Systems’ Analysis and Programming, and a certificate in the National Economic Gardening program New/Social Media Strategic Research Track (EG-SM).

Jennifer will be teaching the SEO 101 and LinkedIN 101 workshops. 

Dennis Deery photo

Dennis Deery, trainer | Dennis.Deery@uwex.edu

Dennis Deery is the owner of Irish Rose Consulting, a technology consulting firm located in Menomonie, Wis. For the past 25 years he has worked with industry, nonprofits, government agencies, and community development organizations to help them effectively use technology to improve organizational effectiveness. He has implemented technology solutions that count cucumbers and blocks of cheese, websites that manage fantasy football leagues, and even some serious systems, including one that helped airplanes avoid collision. Dennis regularly speaks to international audiences on the joy and wonder of technology. He specializes in helping users to understand how technology can improve their lives, or barring that helps people to feel better about not understanding technology by blaming the geeks. He hopes to bring a wry sense of humor to his talks to keep audiences awake, but he certainly understands if you’ve had a late night and need a nap.

Dennis will be teaching the WordPress 101, WordPress 102 and Email Marketing 101 workshops. 

tm photoTodd Maahs, trainer | Todd.Maahs@uwex.edu

Todd Maahs is currently Active Director of Partner Relations at a Madison, Wis.-based communications and production company. His diverse experience and background ranges from website design and development, E-Commerce, distance education and video production/deployment. Todd has leveraged his knowledge to help countless companies succeed in marketing their businesses online, while adding tangible value to the teams assigned to carry out those business’ projects and objectives. Todd is excited to bring his passion and drive to the table to help PSC Rural E-Commerce grant participants launch or finesse their business presence online.

Todd will be teaching the Wix 101, Wix 102 and Facebook Advertising 101 workshops.


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  1. Tom Chudy says:

    Accratech, Inc. manufactures a “Uninterruptible Power System” (UPS) for medical applications. Currently most of our advertising is on Google Adwords which is working fine but want to create more on line exposure.

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