E-commerce for Wisconsin Business
“I attended the e-commerce training and was impressed with the knowledge of the presenters and the depth of the material. The audience was engaged and interested. This is a very valuable topic and is just what we need in rural Wisconsin.”
–Rep. Bop Kulp (R-Stratford)
About the Project
The Rural E-Commerce Training Pilot was a four-county Public Service Commission-Wisconsin-funded project managed and executed through the University Wisconsin-Extension Broadband & E-Commerce Education Center in partnership with the Strategic Networks Group and UWEX Community Educators in Ashland, Bayfield, Clark, Oneida, Vilas and Wood counties. We have worked with 106 businesses in over six counties in rural Wisconsin between September, 2014 and May, 2015.
Pilot partners understood that any business wanting to be found by new customers, locally or globally, needs to be where those customers are looking—and studies like the Pew Internet & American Life Project show that an increasing number of customers are looking online. We know that small and medium-sized business are vital to US GDP and job creation, so it’s critical for us to work with community business leaders who understand the need to establish a business presence online to keep our rural communities growing, not shrinking.
“Great program and I am looking forward to more courses and more advanced subjects to help my business as well.” — John Volkmann, North Twin Builders LLC
These two pilot projects were conducted to determine the level of demand and interest by small rural businesses for training and assistance with regard to having a robust web presence and e-commerce opportunities.
“The Blueberry Patch gift store is always looking for an opportunity to expand its customer base. As a business we are fortunate to have a UW Extension Office active in supporting our education needs.”